Why Is It Hard To Hire A Lawyer?

Have you ever found it challenging to get an attorney to call you back or take your case? Understanding the dynamics of legal representation can shed light on this common frustration. In this blog post, we delve into a revealing example—an advertisement targeting attorneys and promoting the idea of “escaping the courtroom.” Let’s explore why […]

Why Is Marketing So Hard? Is Marketing Easier?

Are you grappling with the complexities of advertising and marketing, wondering why it’s often deemed the pain point of your company? In this insightful blog post, we dissect the nuances between advertising and marketing, unraveling the intricacies that often make it a daunting task for businesses. Let’s explore why these endeavors are crucial, the disparities […]

In House Marketing: Conquer Sales Growth & SEO Yourself

Running a successful business demands a relentless focus on priorities, and for many, business development stands as a beacon of growth. As a business owner or leader, expanding sales, increasing revenue, and possibly scaling up your team are likely high on your agenda. The key to achieving these goals? Sales, undoubtedly the KPI that measures […]

7 Business Cyber Defense Best Practices For 2024

As a business owner, you’ve likely encountered the pressing issue of cybersecurity, cyber defense, and the importance of cyber liability insurance in today’s fast-paced digital landscape. With cyber threats on the rise, it’s crucial for businesses to proactively prepare for potential risks. In this comprehensive guide, we’ll explore the best practices and strategies to enhance […]

Is Your Business Marketing Working?

In the relentless pursuit of business growth, small and medium-sized enterprises are constantly seeking ways to attract more customers, close more deals, and boost sales. The conventional wisdom often emphasizes the importance of sales and marketing, but what if the sequence were flipped? What if marketing took the lead, steering the ship towards unprecedented success? […]

What Is Better Than A “Landing Page” For A Website?

If you’ve ever dipped your toes into the realm of marketing or advertising, the term “landing page” likely rings a bell. Landing pages play a crucial role in online strategies, especially for businesses utilizing SEO, Google Ads, or other digital advertising methods. But what if there’s a more potent approach? Ever considered the impact of […]

Cyber Attacks Are Ramping Up Against Family Businesses

In the ever-evolving landscape of cybersecurity, it’s no secret that hackers are gaining ground, targeting not only individuals but also major corporations. A recent article highlights the alarming trend of ransomware groups infiltrating Corporate America, with even industry giants like Boeing falling victim to these cybercriminals. The question then arises – if Boeing can be […]

Cyber Attacks Are Ramping Up Against Family Businesses

In the ever-evolving landscape of cybersecurity, the stakes have never been higher. Recent reports indicate a surge in ransomware attacks, with major corporations falling victim to a new wave of cybercriminals. Even industry giants like Boeing are not immune, raising concerns about the vulnerability of businesses, both large and small, in the face of these […]

Fake Chargebacks Are Exploding – How To Undo Them

If you’re a retailer, whether operating online or in person, you’ve likely encountered the menace of friendly fraud. This form of theft involves customers making a purchase and later disputing the charge or claiming a chargeback, citing various reasons such as non-receipt of the product or misuse of their credit card. Today, this deceptive practice […]

Fake Chargebacks Are Exploding – How To Undo Them

For retailers and businesses engaged in selling products, the ominous specter of friendly fraud looms large. Friendly fraud, a deceptive practice where customers make purchases and later claim chargebacks or disputes, poses a significant threat to businesses both online and in-person. In a recent article, a new dimension of this challenge has emerged – the […]